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Case Study

The Complete Men’s Health Forum

Signature Event Designed To Improve Men’s Urological Health

SCOPE OF PROJECT

Challenge

How can we reach men - ages 45 to 75 - and motivate them to take proactive actions in improving their urological health? How can we strengthen existing patient relationships with Adult Pediatric Urology & Urogynecology (ADPU)? What is the best way to capture the interest of potential patients in need of care? How do we make the practice known?

Outcome

In a Nutshell

Adult Pediatric Urology & Urogynecology is a privately owned, state-of-the-art medical practice and surgical center. ADPU physicians and staff provide top notch urological and urogynecological care and take pride in creating a welcome environment for patients.

During an intense 30-day sprint, we created a written strategy with clear messaging and designed materials to reinforce ADPU as the authoritative figure in men’s urological health. We also consulted on event logistics, scheduling and public relations for the Marketing Coordinator

Strategy

The Audience

Primary

How can we reach men - ages 45 to 75 - and motivate them to take proactive actions in improving their urological health? How can we strengthen existing patient relationships with Adult Pediatric Urology & Urogynecology (ADPU)? What is the best way to capture the interest of potential patients in need of care? How do we make the practice known?

Secondary

Block Quote

Design

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The End Result